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Wednesday, August 26, 2020
Role of Prophets in the Book of Jonah ââ¬Free Samples For Students
Question: What Is Role of Prophets in the Book of Jonah? Answer: Presentation During the salvation history in Israel, God utilized prophets to perform significant jobs to the individuals. There are various manners by which the prophets got and scattered their messages. This was in show disdain toward shifted experience that the prophets had the way wherein they additionally passed on their encounters. During these periods, there were two classes of prophets; the valid and the bogus prophets. The genuine prophets didn't broadcast their prophetic messages in a programmed and mechanical way and thus they were in a consistent quest for assurance. Accordingly, the accounts of the call of numerous prophets in the book of scriptures as portrayed by the writing of prophets shows that there was consistently an inclination of vulnerability and questions at the hour of calling of these prophets. Most calls from God were as vision or an order by God. Then again, it is imperative to make a thought to the crowd of the prophetic messages[1]. As a rule, the individuals of Isr ael, to which the prophets were sent to, didn't know on whether to acknowledge or dismiss the prophetic messages. This is on the grounds that it was difficult to make a qualification between the valid and the bogus prophets since the last had gotten so wild in Israel. So as to be remarkable, the genuine prophets of God including Jonah used to make reference to the familial history and genealogy of Israelites to their front dads by utilization of religious beliefs[2]. For example, they would make a relationship in the genealogy of Abraham, Moses, Judah, Israel, David and right to the foreseen birth of the Messiah, Jesus Christ. In this paper, the jobs of prophets, different prophetic models and the hugeness of satirism in the book of Jonah are introduced. The job of prophets The book of scriptures unmistakably expresses that God chose to pick Israel as his own country with the goal that He would show His greatness through them. Be that as it may, He utilized the prophets to be his promoters to address the individuals His messages and promises[3]. For this situation, the prophetic messages were intended to make different countries to get endowments and realize that He was genuinely the Living God. The prophets were additionally intended to make the individuals realize that God was their maker and He had great designs for them if just they acknowledged to live as indicated by His heavenly will. Through the prophets, God gave the Israelites His laws by means of which they were required to withstand and live by, so He would even now be their God. In any case, there laws later came to cause genuine clashes among God and His kin because of rebellion and the evil thought processes that the rulers of the Israelites had to the individuals and Gods prophets. Some theologist likewise propose that the calling of the prophets was through the motivation by the Essence of God, so as to move them to be resolved to talk reality and guarantee that equity was given to the people[4]. Another job of the prophets is that they were go betweens of the desire of God, showing that they should live as indicated by the decrees of God. For this situation, they should be faithful God and do whatever He expected of them. This is the explanation with regards to why Jonah, in the wake of being discharged from the midsection of the Shark, he started the agonies of lecturing the Israelites and denouncing the abhorrent demonstrations if the leaders of those days. Similarly as Jonah, the prophets should live by confidence and expectation upon the kindnesses of God to invigorate them to deal with all the difficulties and uprisings. This is on the grounds that it is accepted that a genuine prophet of God ought to forecast utilizing the name of God and that all that they forecast must come to pass[5]. Then again, the bogus prophets in Israel who talked about the little divine beings didn't have their predictions materialized, for example the prophets of Baal. During the calling of prophets, God utilized different ways which incorporate dreams, dreams, or sound talking. In the book of Numbers, God said Listen to my words, where there is a prophet among you, I, the master will uncover my dreams, and address them in dreams. This is the basic component which along these lines recognized the genuine prophets of God from other bogus prophets. As the massagers of God, the prophets should uncover the nature and ascribes of God to the individuals by utilization of the messages from God[6]. In addition in their proclaiming, the prophets were entrusted with getting back to back the individuals of Israel to God and make them live by His laws. They were additionally required to make individuals go to the genuine love of God as the genuine God and get some distance from the love of the bogus divine beings. The prophets are additionally expected to caution the individuals of the looming divine judgment should they neglect to change their insidious metho ds of living. The prophets including Jonah likewise made predictions concerning the future occasions which God had guaranteed His kin, for example the happening to the savior. The prophets of God in Israel had different contrasts yet they shared a few things for all intents and purpose, that they all lectured against transgression, concerning Gods judgment, love contrition, leniency, absolution and the anger of God. There were a couple of cases notwithstanding, when some contingent predictions which didn't happen when the individuals of Israel turned around to God through contrition and fasting, for example when Prophet Jonah had forecasted catastrophe in Nineveh, and afterward God pulled back His arrangements as demonstrated in Jonah 2. The prophets additionally were delegated being foreseeing prophets whose significant job was to get back to individuals to god through change in their methods of living[7]. For this situation, these prophets would give the individuals of Israel sufficient opportunity to get ready through submission and supplications. They likewise guaranteed the individuals that God would reestablish them back in future through the happeni ng to the Messiah, as the blessed one of God. The savior as the prophets lectured would the ideal one of God whose job is recover humanity and achieve a reclamation. Since salvation and judgment through God were the key messages to the Israelites, God thought that it was critical to communicate His heart through the prophets[8]. In this perspective, God conveyed His will to the individuals of Israel through the prophets simply like Jonah and others. This is what was spread right to the new confirmations where the devotees of Jesus, who are portrayed to have seen and heard quite a bit of what the prophets in the old confirmation wished to however didn't hear nor see. This plainly shows the prophets were basic in the endeavors to make it understood the great plans and goals which God had for His people[9]. Models of the prophetic Expectation A showing got from the prophetic service of prophet Jonah in the holy book is that it isn't acceptable to flee from God. Also, it demands that there is no gather road for running up from God. From an enemy of Semitic view, prophet Noah is seen to take care of business who fled and was furious with God and later stowed away in a hedge with wishes that he would die[10]. Despite the fact that this may appear to be an egotistical demonstration, again Prophet Jonah later had all the earmarks of being progressively worried about the sentiments of individuals towards God and not the individuals thought of him as a person. During the prophetic services of Prophet Jonah, the conditions were not ideal, much the same as the hours of numerous different prophets in the Bible in the Old Testament. There were numerous social, political and strict scatters which were prevailing in Israel. This is the period when Israel had been caught by Syria, whose capital was Nineveh. Subsequently, Jonah confront ed challenges in light of the fact that the individuals of Israel had quite recently lost their freedom, while the country of Jonah and Nineveh city were not steady politically[11]. During this time, Jonah was entrusted with going about as a righteous man to the Israelites in order to give a sign of how high their status was to God. This was in the exertion of God to reestablish the relationship with His kin following the fall of man in sin[12]. The book of Jonah is here and there one of the least comprehended books in the Bible since it depicts Prophet Jonah as a man who escapes however later acknowledged the desire of God. From the outset, the individuals of Nineveh derided him however towards the finish of Chapter four, Jonah felt some type of acknowledgment due to the misery and difficulties that he should bear in his prophetic obligations. The prophetic life and messages of prophet Jonah are portrayed the intensity of contrition whereby one, God was furious with Jonah for getting away from His service during his calling, and two, that God had concluded that He would upset Nineveh if the city didn't apologize its wrongdoings. Call to atonement The significant subject in the book of Jonah is that God needs man to fats, atone, obey God and love their foes. God has pity and benevolence over His kin and urges individuals to lecture against detestable doings on the general public. In the good book, Jonah lost control when God opposed annihilating the Israelites as He had guaranteed. This shows in spite of the fact that God abhors transgressors, He is prepared to pardon them on the off chance that they apologize. Also, the contrition is intended for all individuals, the two Israelites and non Israelites, which implies that the adoration for God is universal[13]. Essentialness of the sarcastic portrayal of Prophet Jonah The sarcastic delineation of Prophet Jonah plainly shows this prophet in his preliminaries and mistakes in his initial prophetic vocation. At long last, Jonah submits to the desire of God and acknowledges to go to Nineveh. Following a few tribulations, Jonah felt so enthusiastic and started to wish himself dead. It is contended that God set aside a long effort to disclose His leniencies to Jonah, as confirm by the events which occurred during his call (Jonah 4: 6-10). The utilization of parody to portray the nature and highlight of Prophet Jonah offers a grin to the Bible perusers as they offer lessons and corrections[14]. The prophetic life and message of Jonah is critical to the two Israelites and all the Christian of the cutting edge date. It offers an assertion of the wants of God for missiona
Saturday, August 22, 2020
To what extent Thatcherism was hegemonic Essay Example | Topics and Well Written Essays - 2250 words
What exactly degree Thatcherism was domineering - Essay Example In what tails I need to investigate his novel White Chappell, Scarlet Tracings as a book that utilizes the city as the site of restriction, as the region for a study of predominant philosophy (John Corner and Sylvia Harvey, 1991: p. 11.) The same number of analysts have watched, the time of Thatcher's standard was one in which monetarist strategies of big business and the control of the country's history went inseparably. This relationship changed various components of English national character. Gone was the post-war good faith in which Britain grasped an unmistakably progressively populist type of social association. As John Corner and Sylvia Harvey declare of Thatcherism: Opportunity and autonomy get not from social liberties however from decisions practiced in the market (Perry Anderson, The Figures of Descent, 1992, p. 184.) The sway that issues isn't that of ruler or sovereign, the master or the white man, yet the power of the buyer inside the commercial center. Gigantic degrees of individual obligation and across the board joblessness denoted this apparent sway of the purchaser. For sure, as Raphael Samuels proposes, Thatcher's talk figured out how to successfully jumble the way that her administration's approaches prompted an exceptional ascent in family unit obligation, from 8 percent toward the start of her Prime Minister boat to 14 percent by its decision. In 1983 near 30 percent of the London populace were living, or at risk for living, beneath the neediness line. The downtown regions specifically experienced high joblessness and unacceptable lodging in the midst of the expansion of the advanced development's pinnacle square open lodging. Numerous observers as important to thin the enlarged government running expenses and spiraling national creation under Labor respected the monetary approaches of Thatcherism. However as Perry Anderson has contended, Thatcherism financial record depended on karma as much as compelling administration. Thatcherism guaranteed that the Union development was devastating British creation, answerable for a downturn in profitability. Its draconian treatment of Union's in the excavator's strike of 1984/5 was hence depicted as a financial need (Jerry White, London in the Twentieth Century, 2002. p. 222.) Antonio Gramsci's idea of Hegemony Authority was an idea recently utilized by Marxists, for example, Lenin to demonstrate the political initiative of the common laborers in a popularity based insurgency, however formed by Gramsci into an intense investigation to clarify why the 'unavoidable' communist transformation anticipated by customary Marxism had not happened by the mid twentieth century. Free enterprise, it appeared, was much more settled in than any time in recent memory. Private enterprise, Gramsci recommended, kept up control not simply through viciousness and political and financial intimidation, yet in addition ideologically, through a domineering society wherein the estimations of the bourgeoisie turned into the 'good judgment' estimations of all. Therefore an agreement culture created in which individuals in the average workers distinguished their own great with the benefit of the bourgeoisie, and assisted with keeping up business as usual as opposed to revolting (Gramsci, Antonio (1971). The average workers expected to build up its very own culture, which would oust the idea that middle class esteems spoke to 'normal'
Tuesday, August 11, 2020
When You Know You Are in a Tech Bubble
When You Know You Are in a Tech Bubble One of the most talked about topics in the technology sector is whether or not the industry is facing a new bubble. People wonder if the current valuations of the likes of Uber and Facebook are sign of a looming tech bubble or if we are unnecessarily painting doomsday scenarios. © Shutterstock.com | tinbeeBut what are tech bubbles and should you be worried about them? This guide will look to answer these questions and see what experts are saying about the current situation.WHAT IS A TECH BUBBLE?Before we can start to analyse whether or not there is a tech bubble, lets make sure we have the same understanding of what a bubble actually is. According to Investopedia, a tech bubble is:âA pronounced and unsustainable market rise attributed to increased speculation in technology stocks. A tech bubble is highlighted by rapid share price growth and high valuations based on standard metrics like price/earnings ratio or price/sales.âBasically, a bubble means that companies are valued higher than they should be based on their fundamental value. Hence, investors have begun thinking a specific technology stock or stocks offer an irresistible opportunity, which leads to stock purchases at prices deemed unsustainable in other circumstances. Investors justify their pur chases by using different metrics, while they often become blind to traditional fundamentals and analytical forecasts.During this time, technology companies tend to seek initial public offerings (IPOs), as they hope to capitalise the enhanced investor mood.A tech bubble can appear in any particular technology sector, or it can be a broader bubble covering the whole tech sector. Eventually, the bubble will end either in a crash or deflate slowly.Example: The dotcom bubble in the early 2000sDifferent levels of tech bubbles have been around since the sector took off. The so-called dotcom crisis in the early 2000s, for example, was the result of a a tech bubble. It was created by emerging internet firms that were based on unsustainable business models. This tech bubble is a great example of the phenomena and its potential dangers.The dotcom bubble resulted in a number of business collapses and investors losing quite a lot of money. Around 1997, investors started to speculate heavily on Internet-based companies. During the period of 1997 and 2000, Internet-based companies, or the âdot-comsâ, began appearing rapidly. Often times, they didnt have a compelling business model, but investors were fascinated by the new opportunities that came with the internet.Stock prices soared and investors overlooked the traditional metrics such as price/earnings ratio and based their confidence on technological advancements instead. The interest from investors led to companies simply adding â.comâ to their name in order to attract investors and equity. The era has even been referred to as âprefix investing.â Some dot-com firms were able to raise substantial amounts of money even when they hadnât made any profit so far.Since the investor activity was largely speculative and company valuations werenât based on a fair value, the companies began to show signs of failing between 1999 and 2001. Many companies became victim of their unstable financial strategies and were fo rced to file for bankruptcy.As companies run out of capital, liquidations and mergers became commonplace. In the US, the US Securities and Exchange Commission fined a number of investment firms for misleading investors. The market crash of 2000-2002 caused losses of $5 trillion in market value of technology companies.Only 48% of the companies survived the initial crash. Amazon.com and Google escaped relatively unscathed and have become the dominant companies in the technology sector.Perhaps because of the huge impact of the previous bubble burst, analysts continue to be wary of technology bubbles. Moreover, the dotcom bubble and the resulting downturn of the overall stock markets had a negative impact on the whole economy, which shows how dangerous tech bubbles can be for other sectors as well. WHY SHOULD YOU CARE ABOUT TECH BUBBLES?Thereâs growing concern among analysts that the technology industry might be heading towards a new bubble.What does that mean for you? There are a num ber of reasons a tech bubble should cause concern. Whether you are an investor, a business owner in the technology sector or an employee in such a business, the consequences of a tech bubble will have an impact on you.If a tech bubble bursts, private funding can become harder to obtain. Investors will lose their trust in the tech sector and hesitate to give money at all or only to unfavourable conditions. When the dot-com bubble burst, private funding to technology companies dropped by over 80% and it took nearly a decade to recover. If the bubble bursts in the near future, it will become tougher for tech companies, especially startups, to raise funds.Furthermore, you donât even need to be directly involved with the technology sector to suffer from a bubble. In a broader sense, bursting tech bubbles come with a systemic risk for other industries, because tech companies are interconnected with other sectors, e.g. because they operate as service providers. The problems in the tech s ector can spill over to other industries, as the example of the dot-com crisis highlighted.Whilst your business might not operate in the technology sector, you are likely using third party services from the industry. For example, you might use a tech company to deliver your online services to people or use a 3D-printing manufacturer for parts of your products. If these companies end up losing money, your business might suffer indirectly. Either because the companies fail completely or because they need to increase prices as a consequence.Additionally, financial companies are invested in the tech sector as well. For example banks, pension funds or mutual funds run by investment companies. If the stock market gets a hit, these companies will be affected as their investment portfolios lose in value.The above is just a short insight into the consequences of tech bubble. The main takeaway from it is that you are likely to face problems if, and when, the next bubble bursts.WHAT ARE THE SI GNS OF A TECH BUBBLE?So, what are the most common signs of tech bubbles? Why are certain experts convinced the technology industry is currently heading towards a bubble?Start-ups are overvaluedA bubble means that companies are vastly overvalued. Especially when it comes to tech start-ups, its often difficult to predict their future revenue potential, as nobody knows how valuable their technologies will become in future. These companies are often referred to as unicorns, and believe their valuations shouldnât be subjected to P/E ratio analysis.The marketing firm CB Insights has studied a number of technology companies and noticed the overvaluation issue. For example, the ride hailing app Uber received a valuation of 100 times its sales. AirBnBâs $25 billion valuation is over 90 times its sales. However, others argue that these companies have sustainable business models and great growth prospects and are therefore worth their valuation.Increasing numbers of IPOsIPO market saturati on tends to be higher during a tech bubble. As mentioned above, during the dot-com bubble, companies flocked to the stock market at alarming rates. Worryingly perhaps, the level of IPOs is getting closer to the levels of the 2000.In a bubble, stock prices are generally higher than they should be, which makes IPOs more attractive. However, since the stock price is not fundamentally justified, the initial hype fades away later on (in most cases) and prices come down to earth.Funds and investors moving out of the industryThereâs also the element of investors and funds beginning to move out of the tech industry. In a way, this condition is the final stage of a tech bubble, as it often highlights the end of the bubble.Since the bubble cycle is run by speculation and hope of future fortunes, if companies donât start providing returns at some point, investors may disappear. Certain investment firms are openly starting to warn about the bubble and investors find it harder to simply thro w money at technology firms.Unsustainable business modelsFinally, one important sign of a bubble is that many companies operate with unsustainable business models. This was certainly true during the dot-com bubble, where technology companies failed to generate earnings that would justify their sky-high valuations.Consider the example of Webvan.com. The grocery delivery company attracted plenty of interest in 1999, expanding its services across the US. But a sustainable growth model didnât drive its expansion. In fact, after its 1999 IPO, which raised $375 million, investors noticed the customer base wasnât large enough to justify the expansion. The margins simply werenât there for the business to grow at that rate.The problem for start-ups is that while private money might be easy to come by at the moment, the company still has to match this investment at some point in the future. If the business model isnât there to justify the valuations, the bubble conditions become blind ingly obvious.ARE WE CURRENTLY IN A TECH BUBBLE?Itâs extremely hard to answer the question âare we in a tech bubble?â because there are a number of factors at play. While you might look at data from one angle and conclude conditions for bubble are evident, another data set might suggest a completely different picture.Even analysts and industry insiders cannot agree whether or not the tech bubble is real. Fortune asked influential insiders in the tech industry in 2015 and the results showed a variety of opinions.Michael Dubin, founder and CEO of Dollar Shave Club, said the tech bubble is real. Dubin told Fortune, âWhen companies are getting funded that sell subscriptions to sustainable footstools made from Alpacas, youâve reached the hilt.â XiaomiGlobalâs Vice President, Hugo Barra disagreed stating, âData does not show a tech bubble. Todayâs tech companies are supremely more sound and mature than the IPOs of 1999.âPerhaps the best analysis came from co-founder an d CTO of FitBit, James Park, who told Fortune, âMuch like Schrödingerâs cat, I feel that if we donât look too closely, we are simultaneously in a tech bubble and not in a tech bubble.âSo, is there a tech bubble?The âyesâ argumentThe sign most experts point out to as evidence of a bubble is the high valuations of tech companies. CB Insights list of unicorn companies puts the number of private companies with a $1 billion or above valuation to 152. But only a small minority of private companies listing on the stock market manage to raise that kind of money.A number of these highly valued start-ups are also betting on future expectations, with their focus being on market share size rather than earnings. Take the example of Uber, which relies solely on its disruption of the taxi industry. Investors have, so far, been happy to bet on this market disruption, with the companyâs valuation increasing from $17 billion to $40 billion within a six-month funding period.Danah Boyed, a principal researcher at Microsoft research, told the Atlantic, the concern is whether the valuations meet the business model possibilities. âToo much is focused on hype instead of substance and a few will win the lottery on idiocy, but thatâs not whatâs propelling this current phenomenon,â Boyd said.The ânoâ argumentBut experts are also calling for caution and saying the current situation is not comparable for the tech bubble of the 1990s/2000s. First, Bloomberg columnist Barry Ritholtz said the IPO numbers of today are not comparable to the dot-com levels. Furthermore, Ritholtz argues even the valuations, which are currently high, are not close to levels in late 1999.In addition, while the valuations of tech companies are high, the business models of the companies make it hard to evaluate whether the valuations are inflated, and by how much. For example, social media technology stocks have high valuations, with analysts predicting the bubble is about to burst in 2015 . However, these technology companies have managed to keep the share price relatively steady.Comparing companies such as Facebook to the dot-com companies is not reasonable. The user base of Facebook is huge and the company generates sustainable revenue monetizing its traffic.Therefore, analysts who deny the existence of a tech bubble argue that the current situation is considered more of a cycle and the high valuations mean we are at the start of this cycle. The valuations will begin to normalise as times goes on.THE BOTTOM LINEPredicting bubbles is not easy, especially in the tech industry. Its difficult to predict how new technologies will develop and what the market reaction will look like.Thereâs a tendency for industry experts to agree that there are tech companies out there, with valuations that donât match the reality. Whilst some might consider the bubble as obvious, others argue there is no bubble at all, because valuations are justified by the fundamentals.Kevin Kelly , a co-founder of the Wired, told the Atlantic last year, âTechnology is a bubble machine. It makes clouds of bubbles. After each one pops it is replaced by another.â Hence, there will always be bubbles, the difficulty is to recognize them and jump of the train soon enough.
Saturday, May 23, 2020
Anthropology Essay Assignment - 1154 Words
| ANTH100 Assignment 1 Heather Hartwig American Military University October 21, 2012 Assignment 1 1) Discuss what evolution is in terms of physical anthropology. Evolution refers to change over time. In terms of physical anthropology, evolution is changes over time in living organisms. This means that living things have passed their traits from one generation to the next. There are very little changes that occur with each generation, but over time these changes accumulate in each living organism. It is believed that all life on Earth has common ancestry that lived more than 3.5 billions of years ago (Park, 2008). 2) Define evolution. Evolution is defined as the idea or scientific theory that was proposed byâ⬠¦show more contentâ⬠¦The earliest fossil of the primate can go back before the extinction of the dinosaur over 65 million years ago. Bones and teeth were discovered in Montana and Wyoming (Park, 2008). Even though there was primate like evidence before the dinosaur extinction, (Shipman, 2012). 5) Find at least one outside source related to your answer for Q3 and Q4 (e.g. the genome project for DNA- do not use this example in your paper since it is provided for you). My outside source for questions 3 and 4 is a journal by Pat Shipman titled Fossils. This journal was published in The New Scientist Vol. 215, Issue 2876, p. 8-16. 6) Briefly describe the source and how is it helpful for examining/investigating evolution. It is a journal that discusses fossils of early life and evolution. It gives facts and information pertaining to the timelines, type and the formation of fossils. 7) Choose a second subfield of anthropology ââ¬â cultural, linguistic, or archaeology. I chose Archaeology as my second subfield of anthropology. 8) Discuss how an anthropologist in this subfield would study evolution. Park defines archaeology as a subfield of anthropology that studies the past culture of humans and reconstructs the past cultural systems that existed. He goes on to say that they study cultures and people that are no longer living (Park, 2008). Archaeology reconstructs past cultural systems. Archaeology began as a method ofShow MoreRelatedAssignment 3 Anthropology Essay1271 Words à |à 6 Pagesculture has its own particular and unique history that is not governed by universal laws. References Functionalism. (n.d.). Retrieved June 30, 2015, from http://anthrotheory.pbworks.com/w/page/29531810/Functionalism#KeyTermsandDefinitions Boasian Anthropology: Historical Particularism and Cultural Relativism. (n.d.). Retrieved June 30, 2015, from http://anthrotheory.pbworks.com/w/page/29518607/Boasian 2. How might each point to differing explanation of the yam growing-cycle? Answer: Both Boasââ¬â¢ andRead MoreEssay about Assignment 4 Anthropology1219 Words à |à 5 Pagesï » ¿ ââ¬Å"A Language, Not Quite Spanish, With African Echoesâ⬠1. In which region and in what country is San Basilio located? What is the language of the linguistic minority in this region? What are the cultural advantages of being in this linguistic minority? Answer: San Basilio is located in the Caribbean region of Columbia. The language spoken is Palenquero. The cultural advantages of being in this linguistic minority are that they are closer knit with everyone in the community. Everyone within theRead MoreSyllabus: Human and Tutorial Assignments1366 Words à |à 6 PagesSyllabus Introduction to Anthropology: Becoming Human (ANT A01 H3Y) Summer 2013 Instructor: Dr. Joyce Parga; Email: j.parga@utoronto.ca Office hours: Tuesdays Thursdays 3-4 pm (or by appointment); Office: MW 382 Lecture meeting times and location: Tuesdays 1-3 pm in SW 319 Tutorials (labs): 5 Tuesdays across the semester during your 1-hr tutorial section in MW 329 Tutorial TA: Dejana Nikitovic; Email: dejana.nikitovic@mail.utoronto.ca; Office: MW 343 (Note: Tutorials begin in Week 3 on TuesdayRead MoreEssay on Sociology and Social Sciences1144 Words à |à 5 Pagesï » ¿The Social Sciences Complete and submit this assignment by the due date to receive full credit. (7 points) 1. Rank the seven social sciences (anthropology, economics, geography, history, political science, psychology, and sociology) according to what you believe is their importance and influence on the people in a modern society. Answer: 1.Psychology (How humans think influences most, if not all of the social sciences.)à 2.Sociology (This helps figure out how society thinks. If you understandRead MoreGoffman s Theory Of Sociology And Anthropology1549 Words à |à 7 PagesWhile there, he met Dennis Wrong. Dennis Wrong encouraged Goffmanââ¬â¢s interest in sociology. Soon after, Goffman enrolled at the University of Toronto, where, under the guidance of C.W.M. Hart and Ray Birdwhistell, he read widely in sociology and anthropologyâ⬠(Fine and Manning). Goffman was influenced by the writings of Durkheim, Radcliffe-Brown, Warner, Freud, and Parsons. At the University of Toronto, Goffman developed a close friendship with anthropologist Elizabeth Bott. Goffman graduated fromRead MoreI Am A Junior At Ballard High School976 Words à |à 4 Pagespreparing for the end of the year AP exam. In community college each class is only 10 weeks long so the teachers have to give out focused assignments. Running Start is a more efficient way to learn than taking AP courses in High School. In high school AP classes, teachers would often give out work that kept the students busy but had little value in itself. These assignments were used to fill up time because the AP classes would last the entire school year. This was not true in community college classesRead MoreRecommendations For International Expatriate Assignments1229 Words à |à 5 PagesExpatriate Assignments Ted Liu Many company organisations are globalized due to foreign direct investment and decrease in trade barrier between countries, the number of expatriate assignments start to increase. Many specialists from different specializations are starting to working overseas, cultural shock and adaption to other countries are often unavoidable and can be difficult to cope with. This essay will explore and recommend approaches that company can take to help expatriate assignments to beRead MoreCultural Anthropology And The American Society1346 Words à |à 6 Pages Lucas Mochal General Education Task Assignment 1 10/3/2014 Cultural Anthropology Feminist Approach to the American Society One theoretical approach in the field of cultural anthropology is the Feminist Approach. The feminist approach is an approach that helped females from all diverse cultures to band together for equal rights or more freedom for themselves. A feminist theory can be described as an approach to move towards empowering women worldwide. Feminism has been a problemRead MoreAnalysis Of The Poem I Was The Hardest Paper For Me 899 Words à |à 4 Pageswith the paper. Once I started to write nothing would click. This made me start to doubt my writing again because I did not have this problem with the other papers we wrote. Throughout the other assignments they either came easy or with a like work it all worked out for the because. My favorite essay to write was the literary analysis. It was a great way to start the class because it was a mood setter for me. I knew from he started that I did not want the problem I had with the previous papersRead MoreThe Workings Of American Government996 Words à |à 4 Pagesevery times they ask him for. In addition, throughout reading and writing essays about important court cases in American history gave me the chances to understand much more about how, when, and why the governors made those legislative amendments. For example, I read and wrote about these cases: Plessy vs. Ferguson, Brown vs. Broad of Education, Dartmouth College vs. William Hâ⬠¦etc. To give out my opinion during writing these essays, I was forced to read much more materials from other sources such as book
Tuesday, May 12, 2020
Sample Information Security Policy - 1122 Words
Preamble DooDads4Sale.com acknowledges an obligation to ensure appropriate security for all Information Technology data, equipment, and processes in its domain of ownership and control. This obligation is shared, to varying degrees, by every member of the company. This document will: 1. Enumerate the elements that constitute IT security. 2. Explain the need for IT security. 3. Specify the various categories of IT data, equipment, and processes subject to this policy. 4. Indicate, in broad terms, the IT security responsibilities of the various roles in which each member of the university may function. 5. Indicate appropriate levels of security through standards and guidelines. Scope ofâ⬠¦show more contentâ⬠¦Advice and opinions on the Policy will be given by: â⬠¢ Information Technology Policy Committee (ITPC) â⬠¢ Information Technology Management Committee (ITMC) â⬠¢ Senior Executive Group (SEG) Formulation and maintenance of the policy is the responsibility of the Director, Information Technology Services Unit of the Business Office. 2. Policy Implementation. Each member of the company will be responsible for meeting published IT standards of behavior. IT security of each system will be the responsibility of its custodian. 3. Custodians. â⬠¢ ITS will be the custodian of all strategic system platforms. â⬠¢ ITS will be custodian of the strategic communications systems. â⬠¢ ITS will be custodian of all central computing laboratories. â⬠¢ Offices and Units will be custodians of strategic applications under their management control â⬠¢ Individuals will be custodians of desktop systems under their control. 4. Individuals. All ordinary users of company IT resources: â⬠¢ Will operate under the Conditions of Use provisions of the Standards and Guidelines for All Users of Company Computing and Network Facilities. â⬠¢ Must behave under the Code of Practice provisions of the Standards and Guidelines for All Users of Company Computing and Network Facilities. â⬠¢ Are responsible for the proper care and use of IT resources under their direct control. 5.Show MoreRelatedQuestions On The Customer s Data1294 Words à |à 6 Pagesthe devices where data is stored. Organizational data is vulnerable to loss and compromise if an attacker can gain physical access to the device hard drives. Data at rest is unencrypted, making it much simpler for an attacker to make use of any information available on devices they can steal or gain temporary physical access to. b) The company does not have a backup strategy for, or the necessary infrastructure to support, the backup and restoration of lost data. Organizational data is vulnerableRead MoreThe Company ( Regulatory Compliance Policies )903 Words à |à 4 Pages C. The Company (Regulatory Compliance Policies) 1. Federal: The following are a sampling of federal laws that often apply to businesses that maintain an individualââ¬â¢s personal and financial information. The company currently does not have the infrastructure in place to be in compliance with these laws. a) The Federal Rules of Civil Procedure (FRCP), Title V, Disclosures and Discovery, Rule 34, specifies that a party in a civil procedure be able: ââ¬Å"to produce and permit the requesting party or itsRead MoreDeveloping a Company Network Security Policy820 Words à |à 3 Pagesmore threats to their information now more than ever before. With employees having the capabilities to access the companyââ¬â¢s network both in and out of the office, increases the potential that information or the access to information may end up in the wrong hands. It is because of these threats that companies create and enforce network security policies. A network security policy is a document that states how company intends to protect the companyââ¬â¢s physical and information technology assetsRead MoreIs4550 Week 5 Lab1611 Words à |à 7 Pagesand Audit an Existing IT Security Policy Framework Definition Learning Objectives and Outcomes Upon completing this lab, students will be able to complete the following tasks: * Identify risks, threats, and vulnerabilities in the 7 domains of a typical IT infrastructure * Review existing IT security policies as part of a policy framework definition * Align IT security policies throughout the 7 domains of a typical IT infrastructure as part of a layered security strategy * IdentifyRead MoreInformation Classification Plan For Kingsley Media Enterprises1212 Words à |à 5 Pagesreport is introductory to an information classification plan related to Kingsley Media Enterprises This report explains the importance of information classification and introduces three labels that can define any information, and the countermeasure that aid to mitigate the risk and impacts of information being exposed. Proper security measures must be accompanied with information classification and practical workshops for employees to learn how to label information. Read MoreEssay On Interview In Research796 Words à |à 4 PagesSample The population participants for both the interview (5) and survey (80) will consist of experts in the areas of information technology, network security, damage assessing, polygrapher, and the Information Review Task Force (IRTF). The population on average has more than thirty-four combined years of experience in areas of network systems, information security, collections, Research and Development, and working with and along the side of a prosecuted insider threat. The interviewees willRead MoreAcceptable Use Policy Template1370 Words à |à 6 PagesAPPENDIX A: Acceptable Use Security Policy The following document is a sample Acceptable Use Security Policy using the outline identified in the Security Policy Template. The purpose of this sample document is to aid with the development of your own agency Acceptable Use Security Policy by giving specific examples of what can be performed, stored, accessed and used through the use of your departments computing resources. Section 1 - Introduction Information Resources are strategic assetsRead MoreLab #8 ââ¬â Assessment Worksheet1544 Words à |à 7 Pagesan SQL injection to exploit the sample Web application running on that server. Learning Objectives Upon completing this lab, you will be able to: 3. Identify Web application and Web server backend database vulnerabilities as viable attack vectors 4. Develop an attack plan to compromise and exploit a website using cross-site scripting (XSS) against â⬠¨sample vulnerable Web applications 5. Conduct a manual cross-site scripting (XSS) attack against sample vulnerable Web applications Read MoreThe Case Involving Bmw And Dollar General1005 Words à |à 5 PagesAkron enacted the policy that ââ¬Å"would require blanket criminal background checks for all prospective UA employees, excluding student employees.â⬠The mere fact that this policy was set should already interest and alert a thoughtful reader; however, this is not the complete picture. The whole view is that matters became even more complicated, because an additional requirement was added. Callier, Huss and Juengst report that ââ¬Å"any applicant may be asked to submit fingerprints or DNA sample for purpose ofRead MoreLaboratory Information Management System ( Lims )1093 Words à |à 5 PagesLaboratory information management system (LIMS) is a software system that leads records and reserves data for laboratories. It sends laboratory test orders to laboratory materials, tracking its responsible and records the results to a searchable database. Also LIMS supports the operations of public health organiz ations such as hospitals and clinics. â⬠¢ Workflow â⬠¢ Data tracking support â⬠¢ Customer data â⬠¢ Data exchange â⬠¢ Data exchange interfaces â⬠¢ Electronic documents management â⬠¢ Quality control
Wednesday, May 6, 2020
Explore the significance of the character Mercutio in the play Romeo and Juliet Free Essays
Although Shakespeareââ¬â¢s play ââ¬ËRomeo and Julietââ¬â¢ does not focus on Mercutio, he is one of the most unique characters of the play. He manages to manipulate other characters of the play through his imaginative and powerful language. He usually takes the lead in conversations and his friends generally go by what he says. We will write a custom essay sample on Explore the significance of the character Mercutio in the play Romeo and Juliet or any similar topic only for you Order Now Mercutio is neither Capulet nor Montague but his strong bond with Romeo associates him with the Montagues. In the play, Mercutio tends to stand out compared to the other characters; this is mainly because of his energetic and outrageous personality. His comical character lightens the mood of the tragic love story and helps to increase the sympathy of the audience when he later dies. Mercutio is a catalyst, meaning that he has the ability to change what people think or do. An example of this is in Act 1 Scene 4, where Romeo is sad and doesnââ¬â¢t want to go to the Capuletââ¬â¢s ball but Mercutio lightens the mood with puns and word play; ââ¬Å"You are a lover; borrow Cupidââ¬â¢s wingsâ⬠An Elizabethan audience would have found this funny because cupid was and still is very well known as being the god of love. Mercutio is comedian, always making jokes at every chance he gets. He lives life on the edge and is always looking for something new and exiting to do. This could also make him an antagonist and troublemaker, especially when the Capuletââ¬â¢s are involved. His inevitable death and the death of several others are caused by Mercutio living life on the edge. Read this ââ¬â Puns in the Importance Mercutio puts on a front which tells the audience that he does not respect women, such as the way he often uses animal features to describe women, ââ¬Å"spidersâ⬠¦gallopsâ⬠¦pigââ¬â¢s tailâ⬠perhaps suggesting that women are less superior to men. However, when you look closer into his language you can see that his feelings go deeper, for example, in Act 1 Scene 4, Mercutio speaks about women being like Queen Mab; ââ¬Å"Her wagon-spokes made of long spidersââ¬â¢ legs, The cover of the wings of grasshoppersâ⬠During the queen Mab speech in particular, he uses sibilance, sibilance it the repetition of the ââ¬ËSââ¬â¢ sound which makes this speech sound soft and I think that it shows his true passion for women. In contrast, when he is talking to Romeo and giving him advice, he says to Romeo; ââ¬Å"Be rough with love; Prick love for pricking, And you beat love down.â⬠This could show that he may have had a past relationship that may not have turned out so well. He may also be telling this to Romeo because he doesnââ¬â¢t want the same thing to happen to him. In Act 1 Scene 4, Mercutioââ¬â¢s imagination runs wild as he is describing women as Queen Mab. This will begin to show the audience Mercutioââ¬â¢s true feelings for women. He uses passionate language such as; ââ¬Å"Tickling a parsonââ¬â¢s nose as aââ¬â¢ lies asleep, Then dreams, he of another beneficeâ⬠On the other hand, Romeo has a different view to that of Mercutioââ¬â¢s towards women. Romeo, who is quite naà ¯Ã ¿Ã ½ve towards love, shows the audience how much he loves everyone and everything. He is always talking about how fabulous love is and that it is the only thing that matters in the world. ââ¬Å"O, speak again, bright angel! For thou art As glorious to this night, being oââ¬â¢er my headâ⬠This can show that Romeo may not have been in a real relationship, but only fantasising about it. Mercutio and Romeo have a strong friendship; they are both extremely loyal to each other and tend to help each other out; ââ¬Å"Nay, gentle Romeo, we must have you dance.â⬠They both have a strong influence on each other, which from Mercutioââ¬â¢s side tends to be positive but can sometimes turn out negative but this does not happen all the time. In the death scene of Mercutio he blames Romeo for his death even though Romeo was only tried to stop it. In Act 2, Scene 1, after the ball Mercutio and Benvolio are looking for Romeo; they still believe that he is in love with Rosaline. Mercutio then begins to shout out for Romeo, by way of chanting a spell; ââ¬Å"Nay, Iââ¬â¢ll conjure too. Romeo! Humours! Madman! Passion! Lover! Appear thou in the likeness of a sighâ⬠The shortness of his sentences and the use of exclamation marks emphasises his humour in his speech, suggesting a light hearted tone, this would have created a more amusing scene for an Elizabethan audience. During this scene the actor playing Mercutio would probably be dancing around with imaginary props, pretending to brew up a potion. He then continues to talk about Rosaline; he speaks about her in a manor that is rude and obnoxious, he mocks Romeo as he believes he is superficial and that he is only in love with Rosalineââ¬â¢s beauty; ââ¬Å"By her high forehead and her scarlet lip, By her fine foot, straight leg and quivering thighâ⬠Here Mercutio is saying that Rosaline is a prostitute and Benvolio believes that this would anger Romeo. Mercutio replies; ââ¬Å"This cannot anger him ââ¬Ëtwould anger him To raise a spirit in his mistressââ¬â¢ circleâ⬠In this sentence Mercutio begins to use sexual references; he says it would only anger Romeo if someone else was to sleep with Rosaline. During this scene Mercutio is loud and energetic. A modern audience would think this funny and witty but an Elizabethan audience may have been more shocked at what he was saying. During Act 2 Scene 4, Mercutio and the Nurse meet. In much the same way as with Rosaline, Mercutio is again vulgar about the nurse; ââ¬Å"Good Peter, to hide her face; for her fanââ¬â¢s the fairer face.â⬠The repetition of the letter ââ¬ËFââ¬â¢ emphasizes a harsh tone and suggests to the audience a feeling of disgust towards the nurse. Mercutio is saying that the nurse is unattractive, but she does not let this pass as she is aggressive and says; ââ¬Å"Out upon you! What a man are you!â⬠This shows the Nurses mutual disliking for Mercutio as well. In Act 2, Scene 4, Mercutio compliments Tybaltââ¬â¢s skills as a fighter; he calls him ââ¬Å"Prince of Catsâ⬠. This is because Mercutio thinks that Tybalt is quick on his feet and a fast swordsman, Tybalt wins all of his duels, Mercutio says that he has ââ¬Å"nine livesâ⬠for this reason. ââ¬Å"Donââ¬â¢t think heââ¬â¢s just the Prince of Cats! Oh no ââ¬â heââ¬â¢s way more than that.â⬠Although Mercutio is saying how much of a good swordsman Tybalt is, he still ends up fighting him and ironically Mercutio loses, he does this because he is a show off and he thinks he is best. When Mercutio challenges Tybalt to a duel, Tybalt asks ââ¬Å"What wouldst thou have with me?â⬠Mercutio replies; ââ¬Å"Good king of cats, nothing but one of your nine livesâ⬠This shows that Mercutio is still using references to Tybalt being ââ¬Å"the Prince of Catsâ⬠. Also even when he has been stabbed by Tybalt, Mercutio says that the wound is only; ââ¬Å"A scratch, a scratchâ⬠In Act 3, Scene 1, where Mercutio is nearing his death, he suddenly becomes a lot more serious, but because of his ego he still manages to make witty remarks and keeping the comedy going; ââ¬Å"Ask for me to-morrow, and you shall find me a grave man.â⬠I believe that because of Mercutioââ¬â¢s personality, and always making things worse, he brought upon his own death even though in his mind he would have thought it was a good thing to do. Shakespeare probably killed Mercutio off here because it builds up a climax and creates a dramatic effect. In my opinion Mercutio has brought his death on himself by his antagonistic personality, and always provoking others. He finally meets his match, Tybalt. Although, I donââ¬â¢t think the play would be what it is without Mercutio, as a comic character is needed, for example; to help lighten moods of scenes when needed. Without Mercutio in the play, Romeo and other characters would have died a lot sooner, suggesting to the audience that Mercutio is a hero in some way. On the other hand, everyone may have survived as it was generally Mercutio that pushed things on, often making things worse. How to cite Explore the significance of the character Mercutio in the play Romeo and Juliet, Papers
Saturday, May 2, 2020
Marketing Management of Jurlique Australian cosmetics company
Question: Discuss about the Marketing Management of Jurlique. Answer: Introduction: Themarketing management is an important process of all business organisations that help them in all the major operational activities and planning Strategies for the overall business. It also helps them to utilise all the proper resources that are available within the organisation and to increase their popularity among all the potential. According to Hollensen (2015), the overall success rate of a company totally depends on the policies that have been set by an organization in the overall process ofmarketing management. There are various Tools and techniques that can be used by business organisation in order to prepare the marketing plan and also attract all that potential customers. With proper marketing management techniques it is also possible to increase the level of brand awareness among the customers. The current report analyses the importance of marketing management in context of Jurlique which is one of the most popular Australian cosmetics company. The report also highlights brief description of the company and also provides detail information about various marketing management plan of the company which has helped them to deal with all the major challenges and gain competitive advantage in the cosmetic industry of Australia. The detail of the business operation and marketing management technique of the Jurlique Company has been discussed in details along with the techniques that have been used by the company in the recent past years. Brief Description of the Company The Jurlique International Private Limited is considered to be one of the major cosmetic manufacturers in Australia which specialises in manufacture of natural Botanical based cosmetic and skin care. One of the major attractive point of this company is that the uses natural Herbs and Botanical plants in the manufacturing process of their cosmetics and other skin care products which is considered to be environment friendly. In spite of the fact that the cosmetics is price higher than other international Chinese brand product the popularity of Jurlique product within the cosmetic industry of Australia have increased tremendously in the last few years due to the fact that most of the people have become highly conscious about the importance of avoiding artificial cosmetics that can have serious effect on their skin and other health condition. The Jurlique Company was founded in the year 1985 in the state of Southern Australia. It was established by the German couple Dr Jurgen Klein and his wife Ulrike. Both of them were biochemist and previously had conducted various researches in prestigious universities about the importance of skin care and other skin diseases. The main objective of the introduction of this company and the brand is to introduce skincare products that will help to avoid the effects of global warming and climate change that has severe effect on the skin of various people. The founder of the company was also a specialist of horticulture and botany which help them to introduce the important Herbs and use their medicinal properties in the manufacture of various cosmetic products. At present the company has over 5000 stores all over the world out of which 58 are located in Australia. The company has also introduced various community stores and concept showrooms which are mainly aimed to raise the awareness of people which help them to give up their habit of using artificial cosmetics and focus on naturally made herbal cosmetics. The main slogan and marketing vision of the company is to increase the popularity of naturally made Cosmetic which can reduce the total number of skin care diseases that is increasing in the modern age. The main philosophy of the company is also to make the purest skin care product that will also have healing properties and can inspire people to use their product in order to have a healthy and beautiful skin. The techniques that are used by the company in order to manufacture a healthy skin care products has been one of the main key points of marketing that has helped them to attract all potential customers in Australia and all around the world. All the products that are manufactured by the company are strictly made from biodynamic farming principles that are considered to be Highly Effective to reduce all the skin diseases and also enhance the glory. The company has set up various agricultural farming lands where the harvest all the required crops and plants that are needed in the p rocess of manufacture. There is a unique process of extraction called bio-intrinsic process that in the collection process of all the important Chemicals found in a plant. This chemical is then utilised in the skin care product and also ensure that all the natural properties are retained that can help in providing healthy skin. The pure age defying nourishing cleansing oil is one of the main products that have been launched recently by the company that aims to reduce the effect of aging among individuals using the most natural techniques and also ensure that no harm is called in the skin due to the use of this product. 5C of Communication for the company Baker (2014), has mentioned about the importance of 5C of marketing which is considered to be one of the major marketing tool that help an organisation to satisfy all the needs of the customer according to the demand. It is also possible for an organisation to understand the external business environment of a market and also the dynamic opportunities that can be utilised in the overall marketing management process. The overall framework of 5C analysis highlights 5 key areas of marketing that helps in the decision making process of a company by properly evaluating the micro and macro and my mental situation (Kotler et al. 2015). The following are the elements of the 5C or marketing that has been used by the Jurlique Company in order to better understand the market condition of the cosmetic industry. a.Company: it is important for a business organisation to evaluate their position in the market by using their strength and weakness and also exploiting the opportunity and identifying the threats that exist in the market. One of the effective techniques that can be used by the companies evaluate their position is to use the tool of SWOT analysis which is one of the most effective marketing tool (Mller and Parvinen 2015). The major strength of Jurlique cosmetics is the method of the production of natural cosmetics and also the influential slogans and marketing mission that are used by the company. The naturally made product can easily attract all the healthy skins conscious people and also the individuals who are highly aware about their outside beauty. Moreover the company has able to gain a strong reputation in the last few years in the cosmetic industry of Australia as they have provided high quality product without any compromisation. On the other hand, the main weakness of the product of the company including the natural oil that is used to prevent the process of aging is the high level of pricing. It is not possible for the company to target their product marketing for all types of people in the society as they cannot afford a high price product. Moreover most people in Australia have the habit of choosing cheap Chinese cosmetic product without knowing their harmful effect in terms of long term usage. With the rise of demand of natural cosmetic product in the Australian cosmetic industry there is a tremendous business opportunity for the Jurlique Company to establish himself as one of the leading brands in Australia and also in the international market. Nevertheless, the company also has to face the threat of new cosmetic companies that are introducing in the market and also due to the fact that they are able to provide the natural cosmetic product at much lower price. Customers: The main customer group of the company includes all the cosmetic lover people and also the individuals who are highly conscious about the matters related to skin care product. There are a lot of cosmetic lover people in Australia who are highly concerned about the matter related to the Chemicals that are used in cosmetics. The target group of the company also includes the economically higher section of the society due to the fact that the product that is being launched is highly expensive. Collaborators: The collaborators and suppliers an important part of the stakeholders of the company that helps them to provide all the raw materials that is needed in the process of manufacture. The main supplier for the Jurlique Company includes all the agricultural farms and herbal manufacturer who supplies them with the natural raw materials and ingredients that are needed in the manufacturing process of the natural anti-aging oil. Competitors: With many new companies introducing their business in the category of natural beauty and skin care product the Jurlique Company has to face severe competitive challenge in the cosmetic industry. The Becca cosmetics and the Jojoba Company are few of the major competitive rivals of Jurlique Company in the Australian cosmetic industry. There are also many Chinese cosmetic brands that impose huge challenge in the overall business process. Context: The use of the technology has a major impact on the overall manufacturing process of the Jurlique Company that has helped them to introduce the anti-aging nourishing oil in the market. It is also important for the company to consider all the legal matters and ethical issues that help them to deal with all the challenges in the market and also ensure that they are providing high quality product to the customers. Collection of Market Research Information According to Wei et al. (2014), the overall process of information gathering and collection is one of the important part of marketing research process for a business organisation that help them to understand the need of the customer and also the behaviour of the target group. In order to collect information about the 5C of marketing it is important for a company together all the latest information and trends related to the external and internal environment of market. The use of marketing tool that help to collect information related to external business environment is one of the main part of business intelligence process that helps in the application process of 5C of marketing (Foxall 2014). It is important for the Jurlique Company to understand the need of all the cosmetic lover people and beauty conscious individuals in the Australian market. In the modern days it has been a latest trend among the many beauty loving people to avoid the various signs of skin aging an affair beautiful and young for a longer period of time. Conducting market survey on all the middle aged women in the Australian region is one of the best ways to collect information and understand the need of the target customers. The company also need to analyse the similar product that help in the anti-aging process treatment launched by the Rival brands. This will help them to evaluate the effectiveness of all the similar products that are available in the cosmetic market. With the hall launch of various similar types of product that are aimed to reduce the effect of aging among all middle aged women, the behaviour and the trend of the target customers are changing rapidly due to the fact that they have the opportunity to choose from a wide range of product from different brands. Strategy of Marketing It is important for a business organisation to identify all the potential customer and market segment in order to prepare an effective strategy of marketing (Lusch and Vargo 2014). It is also important to mention in the context that the development of the marketing strategy is based on the information that are collected from the market Intelligence and application from other marketing tools. The target group for the anti-aging nourishing oil launched by the Jurlique Company includes all the women in the Australian population who belongs to the age category of above 40 years. After the age of 40 years all the signs of aging start to appear in the skin of all women. Hence in order to recover from the aging signs it is important for them to use high quality cosmetics that can help them to reduce the all the signs of aging without any harmful side-effect that is generally the case with artificial cheap cosmetics. It is important for the company to respect the needs of all the target and potential customers in order to increase their popularity in the market. Di Benedetto and Kim (2016), have mentioned about the importance of value proposition which is an important part of the marketing strategy development process that help in popularising the brand within the customer group and also increase the level of trustworthiness among the customers. It is also important for the Jurlique Company to have proper business deal with all their suppliers and distributors which can help them in the overall sales process. The brand positioning is also an important part of the marketing strategy that helps the customer to get the entire necessary product easily from all the nearby stores. Less availability of the required product can also decrease the popularity and reputation within the market and target customer groups (Brindle and Oxborrow 2014). Development of the marketing Tactics The 4Ps of marketing mix is one of the effective strategies that can help to deal with the marketing tactics development process (Armstrong et al. 2014). The elements of the 4Ps of marketing also help in the overall process to of fixing the price and in the process of product recognition. Product: The identified product in this case is the Purely Age-Defying Nourishing Cleansing Oil that is launched by the Jurlique Company. The main aim of this product is to reduce the science of aging among all aged women. It helps in the overall process of providing nourishment and moisture to the skin that is lost after the middle age. Price: due to the fact that the anti-aging nourishing oil is prepared from all natural product without any use of harmful chemical preservatives it is important for the Jurlique company to have higher price of the product which will help to ensure the quality among the target customer groups. Promotion: the company has aimed to launch its product in all beauty stores and beauty product launch events that is conducted in all over Australia. Place: it is important for all business organisations to have a fixed geographical place that is needed to launch of any new product. It is important in these contacts to mention that launching the right product at right price and also the right place is one of the main criteria for successful product launch event. It is important for the Jurlique Company evaluate the place for the launch of the product. In this case, as the company is launching an expensive skin care product, it is important for them to launch the product in all the urban developed regions of Australia where the income level of the people is generally in the higher category. Conclusion With the help of effective and efficient marketing management plan it is possible for the Jurlique Company to successfully launch their product of anti-aging nourishing oil. The use of 5C marketing tool can help to identify the strength weakness of the company and also help them to utilise the business opportunity. Nevertheless, it is important for them to collect proper information related to market intelligence that can be applied in all the marketing tools. The company must also identify the need and demand of the target customers in order to provide them with higher quality product and also ensure high customer satisfaction rate is obtained. Due to the fact that in the present age people are becoming more aware of their healthy condition of the skin the use of natural ingredients and herbal products can be one of the major strength of Jurlique Company. It is also important for the company to use the 4P elements of marketing mix in order to make the launch event of the new product successful. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan. Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study. Industrial Marketing Management, 43(1), pp.45-55. Di Benedetto, C.A. and Kim, K.H., 2016. Customer equity and value management of global brands: Bridging theory and practice from financial and marketing perspectives: Introduction to a Journal of Business Research Special Section. Journal of Business Research, 69(9), pp.3721-3724. Foxall, G., 2014. Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015. Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Mller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management. Industrial Marketing Management, 45, pp.3-11. Wei, Y.S., Samiee, S. and Lee, R.P., 2014. The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), pp.49-70.
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