Questions and Answers Assignment Example | Topics and Well Written Essays - 750 words

Questions and Answers - Assignment Example He was responsible for coming up with designs of his products and with his market experience; he produced exactly what the customers wanted. He was passionate about satisfying his customers, and this made the business grow very fast. He employed people to do the actual production, and he spent much time developing new designs. With plenty of time to develop new designs, the firm was able to come up with a variety of designs to satisfy the market. The appearance of his shop also contributed to the success of his business. He ensured that the room was decorated with his products. The decoration produced an ambiance that caught the eye of the customers. The employees dressing were a crucial factor in promoting purchases. The employees’ dressing was elegant, and they wore the jewelry that was sold in the shop. He also developed a section to sell accessories such as ties and umbrellas that were decorated in the business colors and hence drew more customers to the business. He had a desire to increase his sales and expand his market share. However, it was quite challenging since all markets were unique (Martincich Retrieved from http://protectedpdf.iese.edu/descargas/M-663-E-1101156.pdf). The attempt to export jewelry to Geneva proved to be very challenging. A former employee had started producing similar products and selling them without his consent. He had a lot of emphasis on having stalls selling his products only as an attempt to reduce the copying of his designs. He did not perform a deep market research in Geneva and hence had no insight on the market. After his failure in Geneva, he decided to engage a marketer who would sell his products in other countries. He hoped that a good marketer who understood the market would provide a good link to many customers in other countries. However, he remained rigid on maintaining the prestige and