Social Media - enterainment Assignment Example | Topics and Well Written Essays - 500 words

Social Media - enterainment - Assignment Example It is not clear if there was something fishy happening or if he won fairly (Jake, 2015). Social media has come to be a very huge part of everyone’s daily life more specifically with celebrities. Pop stars such as Justin Beiber and Lady Gaga, use of Face book and Twitter has become an essential aspect for both the celebrity especially for the interaction with fans as well as updating the fans on the celebrities’ latest news, dates of concert tours and their general thoughts. However, it may as well be used as a quite efficient tool for marketing for charity and self promotion. For self promotion, most celebrities gain fans and followers very quickly on twitter and Facebook due to the fact that their fans are in need to be updated on the celebrities’ lives. This means that such celebrities have high chances of marketing to a captive audience. At times this happens to be so well done such that no fan could comprehend that it is part some advertising campaign. A good example is the California Dreams Tour of 2011 for Katy Perry where the tweets of fans got to be shown over the jumbo-tron at the time of her live performance so as to get the crowd interact with the show. It was a means of receiving feedback on the show as well increase followers that were not available in the past. However, it is as well perfect for making fan loyalty stronger. Rihanna used Facebook to engage fans during the release of her 2011 album. The lyrics as well as other information for only Facebook fans were leaked at the back the scenes footage. Through this she gained followe rs, sales as well as publicity. For the promotion of charity or a cause, celebrities make use of social media for spreading information on causes the support as well as charity. Britney Spears, Kim Kardeshian and Ellen Degeneres tweeted as a way to spread information on Berry Family in 2011. It was about the tragic car accident that involved a family of 5 where the parents died and left the children